Social media for dentist is about connecting with patients, creating brand loyalty, and building a relationship with them. The objective is to have an effective two-way conversation going between you and your patients. When you post something on Twitter or update your Facebook status, you want your followers to respond and interact with your post. A great way to improve the two-way communication between you and your patients on social media is by asking questions, and learning what is most important to your patient. Once you get a better understanding of your patients through social media, you can get a better idea of what type of post they would be most interested in, and most likely to interact with. Social media isn’t a one-way road, so its necessary to come up with a strategy in your dental social media campaign to better connect with your patients.